As
markets and customers change in a rapidly evolving global business environment, companies are challenged to develop business
in effective ways and establish sales programs that deliver their revenue objectives. These challenges include choosing
channels to reach the market, identifying and recruiting strategic and tactical business partners, building and training indirect
channels and direct sales forces, and developing and implementing successful sales programs.
To
meet this need, we offer our C3 Business
Development & Sales Program Service.
Based on our
deep experience in a variety of markets and international geographies and our operational experience in business development,
channel development and management, and sales management, in collaboration with our partners, including SellMasters for sales training, we assist clients, ranging from early stage companies to larger, more established companies,
with the development and evolution of their business development and sales programs, utilizing our C3 Methodology SM.
Content. Decide on what is to be
sold and in what geographies, develop the sales model/methodology, including the best means of lead generation and
prospecting, all tied to an appropriate CRM system.
Context. Determine what channels, or combination of channels, are
best for reaching the target market, including each geographical market. Develop the channel structures, both direct and indirect,
Develop and deliver training programs.
Connections. Identify and recruit partners, both strategic alliance partners and channel
partners, best suited to reaching the target markets.
