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Mirena Bagur President
Mirena
Bagur founded the company in 2005. During almost two decades of marketing and communications experience, Mirena
has counseled a wide variety of technology-inspired companies. In addition to executing marketing programs
for clients, Mirena is the Associate Course Director of the joint Harvard-MIT Division of Health,
Sciences, and Technology course HST.921 "Information Technology in the Heath Care System of the Future".
Prior to this, Mirena was a senior
vice president at Weber Shandwick, a leading global communications agency. She collaborated with emerging and enterprise
companies to conceive and execute strategic marketing and PR programs. Mirena’s capabilities to grasp not only clients’
brand issues, but also understand the challenges associated with educating the influencers on the adoption of complex concepts
and technologies in business environments, translated into leading roles in numerous technology and healthcare accounts. She
led teams that thoughtfully coordinated marketing programs with strategic partners, led communications campaigns for industry
analyst firms, and was chosen to lead national-level initiatives designed to elevate Weber Shandwick’s brand and to
increase visibility in new markets (start-ups and healthcare businesses, boomers’ market) resulting in numerous referrals
and revenue increase.
Prior to Weber Shandwick, Mirena worked at T-Catalyst, a public affairs agency and Nathan
Tyler Productions, a producer of business videos including “in Search of Excellence.” Prior to that Mirena founded
a branch of the American Institute for Foreign Studies, the "Camp America" student exchange program in former Yugoslavia
when she developed and implemented business and marketing plans, and procured approval of the program by government.
Mirena holds a bachelor’s degree in international trade and marketing from the University of Zagreb, Croatia, and
has completed a strategic business leadership program at Columbia University.
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Win Burke Managing Partner Win Burke joined the company in 2008. Win has an extensive background
in multi-national and US high tech company operations in product development and product management, marketing, sales, corporate
development/M&As and general management. In addition to his work with CONTeXO, Win is a Project Mentor for the joint
Harvard-MIT Division of Health, Sciences, and Technology course HST.921 "Information Technology in the Heath Care System of the Future".
Win
has been in executive management roles with a number of high tech companies, including as CEO of both a startup and
a public software company, and has a great deal of experience managing companies through critical phases
of corporate and business development, including exits via M&A and IPO, and the acquisition of competitors in
a roll-up strategy.
Before
joining Contexo, Win was VP of Sales of the North American subsidiary of Israeli-based Orbotech, a $400+M vendor of image-processing-based
capital equipment for the PCB industry, and a co-founder and CEO of the startup CanyonBridge (now Bungee Labs), a vendor of
Web 2.0 application development and deployment platforms, through its initial business development and fund-raising phases.
Previously, Win led ViryaNet, serving as its VP of Marketing, EVP of Corporate Development and CEO, and managed
the company through its initial growth, IPO and achievement of profitability.
Win’s experience
with early stage software companies began as VP of Sales & Marketing at Oberon Software. He subsequently led
a number of M&A activities, including the acquisition by Applix of TM1 Software. Win served as the VP of Strategic Alliances
and Channels for Gentia Software, and later joined ViewSoft as VP of Sales & Marketing, where he successfully
engineered the acquisition of ViewSoft by Citrix.
Following his training as an EE/Computer Scientist at MIT, Win began his career
as a software engineer at MIT Draper Labs, MIT Lincoln Labs and Data General. He moved into product management, product marketing
and sales at Prime Computer, Apollo Computer and Wang Labs.
Win is
a PSIA certified part-time ski instructor at Loon Mountain in New Hampshire.
[Full
bio at www.linkedin.com/in/winburke] Back to top of page
Amie Dehner Executive Consultant
Amie Dehner joined the CONTeXO team in 2008 bringing more than
25 years of experience in journalism and communications and marketing fields. Amie has created, managed and implemented communications
programs for clients in the high technology and consumer electronics sectors ranging from start-ups to multi-national corporations. Amie served as public relations program manager for Xerox Corporation’s Production Systems Group’s Supplies
Business Unit. Before her tenure with Xerox, Amie focused exclusively on written communications, serving
as the primary strategic and business writer for clients that included Onset Technologies, Inc., Elance, Inc., and Lernout
& Hauspie Speech Products. During her career, Amie has held senior
management level positions at FitzGerald Communications and Hill and Knowlton, where her clients included Boole & Babbage
Software, Excel, BBN, GeoTel Communications, Digital Communications, numerous business groups within Xerox Corporation and
myriad others. Amie’s earlier experience includes working at Ingalls Associates in its public relations
division, The Strayton Corporation and Grey Strayton, International. She has also served as a sales account manager in the
Systems Software Division of Computer Associates and as a staff reporter for The Newington Town Crier. Ms. Dehner graduated magna cum laude from Boston University with a Bachelor of Science degree in Mass Communications. Back to top of page
Kathleen Keating Executive Consultant
Kathleen joined CONTeXO in 2008.
She has more than 18 years of high-tech public relations and marketing communications experience in both corporate
and agency environments. Most recently, Kathleen spent five years at IBM where she drove global media relations efforts
for the company's WebSphere/SOA initiatives resulting in extensive press coverage while helping IBM earn the leadership
position in a highly competitive market. In this role, she was also involved in driving advocacy initiatives
with academia, non-profits and industry associations as well as editing and contributing to industry books published by IBM
Press. Prior to IBM, Kathleen managed public relations efforts for infrastructure management software provider Concord
Communications where she led communications campaigns in the U.S. and internationally. Before joining Concord, she
was an account director at Weber Shandwick for seven years where she managed accounts that spanned start ups, mid-sized companies
and large organizations such as Nexaweb, SAS Institute, Gateway, Kodak, Avaya, ConEdison, GiantLoop Network,
and Vanguard Managed Solutions. Kathleen was also involved in new business development efforts as well as training and development
of staff. She has guided small businesses on public relations strategy, led communications efforts for mergers
& acquisitions, and has fostered strong relationships with journalists, analysts, and industry influencers. As a published author, Kathleen
has written bylines for the Boston Globe and has ghostwritten more than 75 executive bylines. Additionally,
Kathleen is an adjunct faculty member at her alma mater Emerson College, where she currently teaches Principles of Public
Relations. Back to top of page
Roland Mattison Executive Consultant
Roland
Mattison joined Contexo in 2008, bringing decades of deep technology knowledge and experience that lends itself well to due
diligence for M&As or investing. His experience ranges from management of engineering and product development
to customer support and marketing.
Roland held engineering
and marketing VP management roles in a number of startup and large public software companies, where he managed product development
across geographically dispersed locations, product introductions, outsourcing, and relations with major customers.
In large companies, Roland passionately lead intrapreneurial efforts.
Previously,
Roland ran the engineering division at Mentor Graphics, a major supplier of CAD/CAM software. The division
was formed via the acquisition of Viewlogic Systems, where Roland lead engineering prior to acquisition by Mentor.
He drove the merging of the Viewlogic products with those of Mentor, and managed the outsourcing and joint development
of products with divisions in India. Serving as the VP of Marketing at Viewlogic, Roland managed the coordination
between Engineering and Marketing to bring new product ideas to market.
Roland’s
experience with startup companies began as VP of Engineering at VIA Systems, a company which developed PCB design software
on early generation engineering workstations, then at Teradyne managing a new engineering division in Test Automation software,
and at Silc, a startup where he managed engineering, and created and ran the customer support, documentation, and manufacturing
operations.
After receiving his education in Physics
at Georgia Tech and in Engineering Management at Northeastern, Roland began his career as a software engineer at GTE research
labs, then at Prime Computer where he drove the expansion of the business by adding software products through internal development
and acquisition.
Back to top of page
Jack McAvoy Executive
Consultant
Jack McAvoy joined the CONTeXO team
in 2009, bringing more than 25 years’ experience in high-technology marketing, operating at both the strategic and tactical
levels. His skills include: corporate messaging, communications (public relations, analyst relations), product
marketing, business development, demand generation, market research and segmentation, and competitive profiling.
Most recently, as a Research Director at the Aberedeen Group, Jack managed and grew Aberdeen's strategic services practice,
overseeing a team of analysts, developing a commercially successful research agenda, personally publishing dozens of successful
reports, and providing on-demand strategic advice and critical insights to help technology leaders, customer companies, and
investment firms make better go-to-market decisions.
Prior to Aberdeen, Jack served as the CMO of ViryaNet, a provider of software solutions for the
field service sector. There, Jack directed the worldwide marketing and communications effort, and had responsibility
for all communications, prospect development, and product marketing. Previously, Jack began the marketing department,
from the ground up, at Pegasystems, and initiated programs that directly affected the company’s dramatic growth.
Jack’s earlier experience included senior marketing positions at Wang Laboratories and Computer Associates.
Jack holds a masters degree in marketing from Lesley College, and a bachelors degree in economics from Merrimack College.
Barbara McGovern Executive Consultant
Barbara McGovern joined CONTeXO in 2009. (Bio coming soon.) Back to top of page Rebecca Seel Oddsund Executive Consultant
Rebecca Seel Oddsund, a seasoned communications professional with more than 20 years experience
in corporate and agency settings, joined CONTeXO in 2007. A strategic counselor and collaborator with excellent
judgment and leadership skills, Rebecca works across communications disciplines to develop comprehensive executive communications,
employee engagement and marketing communications programs.
Previously, Rebecca served as director of corporate communications
at Monster Worldwide (NASDAQ: MNST), where she lead a team that reestablished Monster’s leadership position. In addition
to strengthening the company’s relationship with external constituencies, Rebecca created and executed an internal communications
plan that engaged and inspired employees through consistent top-down and bottom-up communications. Prior to Monster, Rebecca
joined the senior management team at Spotlight Health, a healthcare marketing firm undergoing fundamental transformation,
where she led the company’s business development efforts and served accounts such as Cook, the world’s largest
privately held manufacturer of medical devices, and ConvaTec, a division of Bristol-Myers Squibb. Rebecca’s agency management
knowledge was gleaned from her nine-year tenure at the Interpublic Group of Companies (NYSE: IPG). As vice president of the
company’s Advanced Marketing Services group, she served as PR consultant to the company’s public relations, research,
experiential and sports/entertainment holdings. Rebecca also served as senior advisor to the Chairman,
providing strategic counsel on AMS management, acquisition and integration issues, as well as assisting the Chairman with
senior level counsel to clients such as General Motors, Kodak, TIAX and Worcester Polytechnic Institute. Rebecca’s earlier experience
includes working at several Boston-based PR agencies and a four-year stint at Lotus Development Corporation, where she consulted
to more than more than 40 offices worldwide, created and implemented a global PR plan, and advocated externally and internally
the c ompany’s international activities.
A graduate
of Bucknell University, Rebecca received a Bachelor of Arts degree in Art History and English. Back to top of page
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